PART 2: 20 Things I Would Do If I Were You This Spring
- Anna Wilson
- Apr 9
- 2 min read
These are not “nice ideas”, these are operational levers to increase resilience and average order value for your business.
You already have the ingredients.
The land + The story + The product + The people.
But unless they are intentionally connected they simply won't reach their full value.
And this year, more than most, this really matters, because the businesses that succeed will be the ones that are best designed.
Story & Place
Define your core narrative (land, people, purpose)
Train every team member to articulate it in under 30 seconds
Build physical story cues across your site
Connect every food item to a place-based story
Create a self-guided story trail
Customer Journey
Map your full visitor journey (pre → during → post)
Identify where people currently disconnect
Design a clear arrival moment
Control flow through your space
Introduce at least one intentional pause point
Spend & AOV
Bundle offers into experiences, not products
Introduce tiered options (good / better / best)
Create family-led spend opportunities
Make retail feel like a continuation of the visit
Surface your highest-margin items clearly
Food & Hospitality
Simplify menus around high-margin, high-story dishes
Make provenance visible and obvious
Develop one signature product or dish
Ensure food is quick to access, but memorable
Price based on experience—not cost alone
Where I Sit In All Of This?
I sit between:
Brand
Operations
Experience
Commercial performance
And I connect them.
Because most businesses don’t need more ideas. They need someone to:
See the gaps clearly
Translate story into systems
Align teams and spaces
And implement it properly
If your next questions is: How do we actually do this, properly, and without overwhelming the team? Then read on for Part 3
Email me: anna@thehillfortclub.com if this is all sounding very close to home and something you know you need to work on for the benefit of your business.
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